Privacy policy

1. Information We Collect

We may collect the following types of personal data:

• Contact details: full name, email address, phone number.
• Delivery details: billing and shipping addresses.
• Order information: products purchased, order number, purchase date.
• Payment details: processed securely by trusted payment providers; we do not store your full card details.
• Usage data: IP address, browser type, device information, and pages visited.
• Cookies and similar technologies: to improve site functionality, measure performance, and deliver relevant advertising (see Cookies Policy below).

2. How We Use Your Data

We process your data for the following purposes and under the lawful bases set out in UK GDPR:

• To fulfil your order (contract): processing payments, arranging delivery, and providing customer support.
• To communicate with you (contract/legitimate interest): updates on your order, responses to enquiries.
• To improve our services (legitimate interest): website performance analysis, usability improvements.
• To send marketing communications (consent): only if you have opted in, with the ability to opt out at any time.
• To comply with legal obligations: record-keeping, tax, and fraud prevention.

3. Data Sharing and Disclosure

We do not sell your personal information.

We may share your data with trusted third-party service providers who help us operate our website, process orders, and deliver our services, such as:

• Payment processors
• Delivery and logistics partners
• Website hosting and technical support providers

These partners only process your data under our instructions and are bound by confidentiality and security obligations.

Where data is transferred outside the UK, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or adequacy decisions.

4. Data Retention

We keep your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting, or reporting requirements. Retention periods vary depending on the type of data, but we regularly review and securely delete information when it is no longer needed.

5. Data Security

We use secure protocols (HTTPS) across our website and maintain technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction. Payment information is encrypted and processed via certified payment providers; we never store full payment card numbers.

6. Your Rights

Under the UK GDPR and Data Protection Act 2018, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data (subject to legal obligations).
• Object to or restrict the processing of your data.
• Request the transfer of your data to another service (data portability).
• Withdraw consent where processing is based on consent.
• Request human review of decisions made solely by automated means.

To exercise your rights, contact us at sac@brackford.co.uk. We may request proof of identity before responding to your request.

If you are not satisfied with our response, you can lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk

7. Cookies Policy

We use cookies and similar technologies to:

• Ensure our website functions properly.
• Remember your preferences.
• Analyse site traffic and performance.
• Deliver relevant advertising, including through Google services.

Consent

Non-essential cookies (such as analytics and advertising cookies) are only set with your consent. You can manage your preferences at any time via our cookie banner or your browser settings.

For full details about the types of cookies we use, their purposes, and how you can manage them, please see our Cookie Policy.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or our business practices. Any updates will be posted on this page with the “Last updated” date revised. If we make significant changes, we will notify you via email or a prominent notice on our site.